Last updated: October 15, 2026
ArrowMetrics is a mobile application developed and operated by The Arrow Bro.
This Privacy Policy explains how information may be collected, used, and processed when you use the ArrowMetrics mobile application and visit our website at https://thearrowbro.com.
By using ArrowMetrics, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
ArrowMetrics is designed to provide archery calculation and equipment analysis tools.
At this stage, we do not intentionally require users to provide personal information such as their name, address, phone number, or payment information in order to use the main calculation features of the app.
However, some third-party services integrated into the app may automatically collect certain technical and advertising-related information.
2. Advertising
ArrowMetrics uses Google AdMob to display advertisements.
The app may display:
- Banner advertisements.
- Rewarded advertisements that users may choose to watch in exchange for access to certain actions, such as downloading or exporting a result.
Google Mobile Ads may process information such as:
- IP address.
- General location inferred from the IP address.
- Device identifiers, including advertising identifiers where available and permitted.
- Information about ads shown to the user.
- Interactions with advertisements.
- App interactions such as taps, app launches, or video views.
- Diagnostic and performance information.
This information may be used by Google and its advertising partners for purposes such as:
- Delivering advertisements.
- Measuring advertising performance.
- Advertising analytics.
- Preventing fraud and abuse.
- Improving advertising services.
- Personalizing ads where permitted and where the user has provided the required consent.
For more information about how Google processes information, please refer to Google’s Privacy Policy:
You can also learn more about how Google uses information from sites and apps that use its services:
3. Rewarded Advertisements
ArrowMetrics may offer optional rewarded advertisements.
For example, a user may choose to watch an advertisement in order to unlock an action such as downloading or exporting a calculation result.
Watching a rewarded advertisement is optional.
If the user chooses not to watch the advertisement, the related rewarded feature may remain unavailable unless it is otherwise included as part of a premium or paid feature.
ArrowMetrics only unlocks the associated reward when the advertising provider confirms that the reward requirements have been met.
4. Consent and European Privacy Regulations
For users located in the European Economic Area (EEA), the United Kingdom, Switzerland, and other regions where consent is legally required, ArrowMetrics uses Google’s User Messaging Platform (UMP) to manage advertising consent.
When required, users may be shown a privacy message that allows them to:
- Consent to certain advertising purposes.
- Refuse consent.
- Manage their privacy choices.
Advertising behavior may vary depending on the choices made by the user.
Users can modify or withdraw their privacy choices where required through the privacy options made available within the app.
Google’s consent platform may store information regarding the user’s privacy choices in order to respect those selections.
5. Personalized and Non-Personalized Advertising
Depending on the user’s location, consent status, device settings, and applicable law, ArrowMetrics may display:
- Personalized advertisements.
- Non-personalized advertisements.
- Limited ads where required.
Personalized advertising may use information such as device identifiers and previous interactions to select ads that may be more relevant to the user.
Where consent is required, personalized advertising will only be requested when the necessary consent has been obtained.
6. Device Permissions
ArrowMetrics does not request access to device information unless it is required for a feature provided by the app or by an integrated service.
The advertising SDK may access certain device information according to the user’s device settings, operating system permissions, applicable law, and consent choices.
Users may also be able to limit advertising tracking through their iOS or Android privacy settings.
7. Data Sharing
We do not sell personal information directly to third parties.
Information may, however, be processed or shared by third-party service providers that are necessary to operate advertising functionality.
At this time, the primary third-party advertising provider used by ArrowMetrics is:
Google AdMob / Google Mobile Ads
Google may work with additional advertising technology providers in accordance with the user’s consent preferences and applicable privacy regulations.
8. Data Retention
The ArrowMetrics app does not currently maintain a user account system as part of its publicly released functionality.
Information processed by Google AdMob and related advertising services may be retained in accordance with Google’s own data retention policies.
The Arrow Bro does not control the exact retention periods applied by Google to information processed independently through its advertising services.
9. Children’s Privacy
ArrowMetrics is not specifically designed for children under the age at which they may legally consent to the processing of personal information in their country.
We do not knowingly collect personal information directly from children through the app.
If the app is used by a person under the applicable age of consent, the use of advertising services and consent mechanisms may be subject to additional restrictions required by applicable law and advertising platform policies.
10. Your Privacy Rights
Depending on where you live, you may have rights regarding your personal information, including the right to:
- Request access to personal information.
- Request correction of inaccurate information.
- Request deletion of personal information.
- Object to certain types of processing.
- Restrict certain processing.
- Withdraw consent where processing is based on consent.
- Manage advertising and privacy preferences.
Where information is processed directly by Google or another third-party provider, some requests may need to be made directly to that provider.
For advertising privacy choices within ArrowMetrics, users may use the privacy options provided inside the app where available.
11. Advertising Identifiers and Tracking
Depending on the user’s device, operating system, consent status, and privacy settings, advertising services may use device identifiers such as advertising identifiers.
On Apple devices, access to certain tracking information may be subject to Apple’s App Tracking Transparency framework.
Users can manage tracking permissions directly through their device settings.
ArrowMetrics respects the permissions and privacy choices provided by the operating system and the user.
12. Website
Our website is available at:
The website may use standard technical technologies such as cookies, hosting logs, and security or anti-spam services.
If additional website services that process personal information are introduced in the future, this Privacy Policy may be updated accordingly.
13. Third-Party Links
ArrowMetrics or the The Arrow Bro website may contain links to third-party websites or services.
We are not responsible for the privacy practices, content, or security of third-party websites.
Users should review the privacy policies of any third-party service they access.
14. Security
We take reasonable measures to protect the information associated with ArrowMetrics.
However, no internet transmission, mobile application, or electronic storage system can be guaranteed to be completely secure.
Third-party providers are responsible for the security of information processed within their own services.
15. International Data Processing
Third-party providers such as Google may process information on servers located in countries different from the user’s country of residence.
Where required by applicable law, these providers are responsible for implementing appropriate safeguards for international data transfers.
16. Changes to This Privacy Policy
We may update this Privacy Policy when:
- ArrowMetrics introduces new functionality.
- New third-party services are added.
- Advertising functionality changes.
- Applicable legal or regulatory requirements change.
When changes are made, the “Last updated” date at the top of this page will be revised.
We recommend reviewing this Privacy Policy periodically.
17. Contact
If you have questions about this Privacy Policy or about privacy practices related to ArrowMetrics, you can contact: